The demand for various cosmetic products is steadily increasing in India year after year. The data is pretty boring, but the thing is, the cosmetic industry is expanding significantly in India. Well, the use of cosmetic products like makeup is pretty old, it dates back thousands of years actually. There is some evidence that shows that the Indus valley civilization used to use cosmetic items like face paint, eyeliners, lipsticks, and a few other things to enhance one’s appearance. And for sure, there’s nothing wrong with using cosmetic products to enhance your appearance, look and feel more confident. That is the prime reason why cosmetic products are still trendy.
However, thousands of years later, now there are too many choices when it comes to buying makeup, skincare, personal grooming, fragrance, and other such cosmetic items. That is because now there are many brands pushing out new and better solutions and products every year. And this can be a really tricky thing for a regular buyer, therefore we are here with a detailed list of the top 10 best cosmetic brands in India to help you choose the products that are of incredible quality, less harmful to your skin and body, and overall value for money.
List Of Top Cosmetic Brands In India
| Brand Name | Established Year | CEO | Head Office |
| Lakme | 1952 | Pushkaraj Shenai | Mumbai |
| L’Oreal | 1909 | Nicolas Hieronimus | Mumbai |
| Maybelline | 1915 | John Smith | Mumbai |
| MAC Cosmetics | 1984 | Rupert Garner | New Delhi |
| LA Girl | 1985 | Jonathan Tung | Delhi |
| Colorbar | 2004 | Samir Modi | Delhi |
| Lotus Herbals | 1993 | H.J. Kamal Passi | Noida |
| Biotique | 1992 | Vinita Jain | Noida |
| Revlon | 1932 | Debra Perelman | New Delhi |
| Swiss Beauty | 2008 | Mr. Amit & Mohit Goyal | Delhi |
1. Lakme
Lux, Lifebuoy, Vaseline, Dove, Clinic Plus and so many other popular brands are owned by one huge consumer goods company Hindustan Unilever. Similarly, Lakme is also owned by Hindustan Unilever. You might be a little surprised if you didn’t know this already. Correct? However, the thing is Lakme is an Indian-origin cosmetic brand, and under the “Made In India” trend, this brand gained quite a lot of popularity all across the nation. And it is not like we are putting it at the top spot of our list because it is an Indian-origin brand, just choose any product from Lakme and you’d find yourself trying really hard to find anything negative or lacking in terms of all aspects, but there’s nothing to point out negative in this brand.
2. L’Oreal
On our list today, L’Oreal is for sure the oldest established cosmetic or beauty product brand. It was established way back in 1909, but it was the year 1994 when L’Oreal made its first appearance in the Indian market. At first, it was kind of a really tough task for this brand to stick around in India because most of its cosmetic products were in the premium segment. But we have to say L’Oreal established itself quite well in India despite the higher pricing of its products compared to other brands. It is true that L’Oreal spends a significant amount in the research and development of new and better cosmetic products, thus this brand is a preferred choice of millions in India.
3. Maybelline
As of now, Maybelline is known as the brand that has the best makeup items and problem makeup kits for women and girls. Similar to the previous brand on our list, Maybelline is also one of the oldest established cosmetic brands. However, it was the year 1998 when Maybelline made its first appearance in the Indian market after noticing the success of other foreign brands in India. Thus it didn’t take Maybelline too long to dominate the Indian cosmetic sector. Now if any individual wants to buy cosmetic items like lipsticks, foundation, eyeliners, mascara, moisturizer, makeup, or anything like that, Maybelline is for sure one of the first choices in local markets.
4. MAC
MAC is short for Makeup Artist Cosmetics, which is for sure the most renowned makeup brand in the entirety of the nation. In our opinion, whenever buying makeup and related items, you should always consider MAC before making the final purchase decision. It is actually a Canadian brand, and many Hollywood celebrities use MAC products. It was just a decade ago when MAC started getting a lot of attention in India among millions of makeup users. The makeup kits and related items by this brand are priced a little higher than other generic cosmetic brands, but that seems totally worth it when you actually use those products. And that is because of the finishing and the overall quality of the end makeup products offered by MAC.
5. LA Girl
If we were to make a list of the most trendy cosmetic product brands in India, then for sure LA Girl would top that list without a doubt. It was just a decade ago when LA Girl made its entry in India, and soon enough, it became one of the most popular makeup brands in the country. You can purchase cosmetic items for the face, eyes, lips, and nails as well from LA Girl. Because these days there is a trend for pigmented colors and glitters, that’s why the pigment and glitter palettes from LA Girl are being sold like crazy in India. And if you are someone who likes more of a simple and minimal makeup look, then even LA Girl would be a perfect brand for you. Just explore the product collection, and we are sure you’ll find something interesting.
6. Colorbar
Colorbar is another Indian-origin brand that has now become a multinational best-selling cosmetic brand. In countries like Germany, France, and Italy, Colorbar has become a leading cosmetic product seller within just a few years. And that is only possible because Colorbard understood the need for makeup and related cosmetic product users’ needs. Usually, an individual wants a makeup product with good quality and finish, and of course, a great price point works like a cherry on top. And that is what Colorbar has been doing since its establishment in 2004.
7. Lotus Herbals
If you are in search of the best skincare, hair care, and makeup products that aren’t that harsh on your skin, hair and body, then for sure Lotus Herbals is the brand you should consider. Again, Lotus Herbals is another India-based brand, and we have included it on our list solely because of the high-quality products they offer. This brand claims that some of its cosmetic products are based on Ayurveda formulas, and are pretty gentle on your skin, hair, and body. You can buy shampoos, sunscreens, skin scrubs, cleansers, makeup kits, and related items from this awesome cruelty-free brand.
8. Biotique
We have added another brand that claims its products have Ayurveda-based formulas. Biotique is one such brand that is really putting effort into promoting natural ingredient-based cosmetic products. It is true that most of the cosmetic products you buy contain synthetic and chemical ingredients, which can damage your skin and hair in the long run. Therefore, you should at least give a shot at natural ingredient-based cosmetic products. However, be aware that there are many brands that claim they have used natural ingredients, but in reality, there is nothing natural about their end products.
9. Revlon
Revlon has a significant market share in India when it comes to makeup and other cosmetic products. Whether you want to buy impressive makeup items, skincare solutions, hair care products, fragrances, or anything like that, Revlon has got you covered. In our opinion, Revlon’s collection is pretty impressive, it has got something for everybody. Along with that, Revlon has kept the pricing of their makeup and other products pretty competitive which is another plus of going with this incredible brand. However, since there is too much competition in the cosmetic industry of India, thus Revlon’s popularity seems to fade away, but we have still included it on our list because Revlon deserves that.
10. Swiss Beauty
When you hear the name Swiss Beauty, you may think that it is a Switzerland-based brand, but actually it is another India-based brand founded by Mr. Amit & Mohit Goyal in 2008. Compared to all the other cosmetic brands on our list, Swiss Beauty is for sure one of the most recently established ones. However, it still managed to get a spot on our list because the products offered by this brand are just awesome. The thing that makes Swiss Beauty literally the best brand for makeup items is that most of the products are priced at such affordable price points. On the surface, products from this brand look and have a premium finish, but you don’t need to pay thousands just to get your hands on the best lipstick, eyeliner, nail polish, eyebrow pencil, kajal, palette, and other makeup items.
Conclusion
Because now you have a detailed list of the top 10 best cosmetic brands in India, it should be much easier for you to select the right products, and grab great details. However, we’d recommend you check out the websites or the collections of these brands on online marketplaces to compare the pricing and other aspects.