You can’t consider a bathing session of yours complete without a towel. For example, you just had a relaxing bath or shower, and you’re done with your shower thoughts, now it’s time to dry yourself off, so you use the towel that you recently bought. And guess what? Your newly bought towel is just a mess, the fibers/threads of the towel are sticking to your body, like everywhere. A towel should be a way to pamper yourself and make you feel comfortable and dry after a bath. Therefore, it becomes really important for all of us to invest in a good quality towel because that’s a thing we use every day, even multiple times a day. Don’t we?
Well, a short suggestion is that you shouldn’t just head to the market and pick whatever towel you see first. You should invest in a good quality branded towel, which will not only last longer, but you’ll definitely enjoy using it every single time. And to help you out with that, we are here with the top 10 best towel brands in India. Let’s get going now.
List of Best Towel Brands In India
| Brand | Established In | Founders/CEO | Head Office |
| Amouve | 2017 | Ami Sata | Hyderabad, Telangana |
| Heelium | 2017 | Prateek Sharma | Pune, Maharashtra |
| Bombay Dyeing | 1879 | Nusli Wadia | Mumbai, Maharashtra |
| Trident | 1990 | Rajinder Gupta | Ludhiana, Punjab |
| Yellow Weaves | 2015 | Gagan Sandhu | Panipat, Haryana |
| Luxor Liners | 2005 | Jack Nekhala and Mike Nusinkis | New Jersey, United States |
| Lushomes | 2015 | Aayush Thakkar | Mumbai, Maharashtra |
| Mush | 2018 | Nihar Gosalia | Ahmedabad, Gujrat |
| Story@Home | 2012 | Ankit Rungta | Vadodara, Gujarat |
| Comfort Weave | 2003 | Vikas Agarwal | Ghaziabad, Uttar Pradesh |
1. Amouve
Amouve is a quite new brand as compared to the others in the Market, since 2017, after its establishment, Amouve grabbed a lot of customer’s attention. It’s primarily because this brand is all about Luxury bed and bath items, and customers are very impressed mainly because of the quality Amouve offering. This brand is all about customer satisfaction, and to achieve that the founders focused on providing the best quality cotton material in India. And that’s what skyrocketed the growth of this fairly new brand in this particular niche. As of now, if you visit their website, you’ll find a whole lot of products in their catalog such as baby products, mattresses, bedding items, bath items, etc. Amouve holds the title of Best Bed & Bath product brand in India.
2. Heelium
Similar to the previous brand in our list, Heelium is also fairly new in this game, but it was able to establish itself quite quickly in the market. The brand name itself represents the meaning of lightness, which means all their products are quite light but high in quality. When Prateek Sharma started this brand in 2017, he had a clear goal in mind, he wanted to provide the best quality comfort products. And that’s what he did, as a result, Heelium brand just took off within the first year of its establishment. We’ve added Heelium to our list because the bath towels they provide, really caught our attention. Customers are storming to various online marketplaces to buy their towels. It’s all because this brand offers the best quality material and made-in-India products.
3. Bombay Dyeing
Bombay Dyeing is one of the oldest towel brands on our list, and for sure it is also one of the oldest and most well-renowned brands in the textile niche or industry. Bombay Dyeing is actually a sub-brand or branch of the Wadia group, which was established way back in 1879. As of now, they’re one of the biggest wholesalers of various fabric and cotton-made items in the country. Talking about the towels they make, they’re for sure the best in the market, no doubt about that. You can look it up by yourself, just head over to any huge online marketplace, and find their products there. You’ll be overwhelmed by the positive response and feedback of Bombay Dyeing’s customers.
4. Trident
Trident is a product of Rajinder Gupta’s excellence, he launched the Trident group in 1990, and soon it became one of the leading textile brands in the country. After three decades, Rajinder has been successful in spreading the Trident group’s roots to other niches and industries in the Indian market. Now, this group is working in various industries such as energy, chemicals, home textiles, Yarn, and paper & stationery. Talking about their work in the home textile niche, that’s where they started from, and now are the leading brand in India for selling luxury bedding and bath items. When you search for the terms like towels, bed sheets, or anything like that on online marketplaces such as Amazon, you’ll find multiple listings from Trident on the first page with an incredible review count. This indicates just one thing, Trident group believes in providing the best quality product and services to their clients or customers.
5. Yellow Weaves
Yellow Weaves is one of the most popular brands in India when it comes to various items such as towels, slipcovers, carpets, curtain lines, etc. Not only that, but some of their products are the highest rated and best sellers on marketplaces such as Amazon. The brand was established in 2015 by entrepreneur Gagan Sandhu, a brilliant mind behind this excellent brand. In the beginning, Yellow Weaves was just like any other new brand at that time, but it grew really fast because the founder understood what customers actually wanted, and he successfully delivered that. Therefore, we can say for sure that Yellow Weaves is the best brand if you’re considering budget segment products with decent quality.
6. Luxor Liners
As the name suggests, Luxor Liners is a luxury brand in the segment of best comfort items for bedding and bath. Since the beginning of Luxor Liners in 2005, they’ve been continuously expanding their catalog without needing to compromise on the quality factor of the items they’ve made available for customers to buy. Talking about our favorite section in their catalog, then it would be the bedding items they offer. However, the bath towels and other items they offer are top-notch just like the bedding ones. Luxor Liners is not an Indian brand, but it quite successfully has established itself deeply in the Indian market only because of one factor, and that is customer satisfaction. The founders believe that a brand succeeds only when it offers more than what customers expect.
7. Lushomes
Lushomes brings everything together if you’re planning to make your house much more comfortable. This brand came into existence when Aayush Thakkar found himself frustrated looking at the home furnishing items that were either very cheap or very highly priced but didn’t deliver the quality. So, he came up with a brand, which we now know as Lushomes, where customers can buy home furnishing and other items to make their home feel and look comfortable at reasonable without spending way too much money. As of now, we can say for sure that Lushomes has the biggest catalog of products in this particular niche. Talking about the towels they’re offering to the customer, it’s hard to find any issue, especially at that price point.
8. Mush
Mush was a product of Nihar Gosalia’s thinking when he decided to launch a brand solely for bath towels to offer an incredible experience for the customers at an awesome price point. Mush began its journey back in 2018, so it’s a new brand as compared to others in this list, but still, the quality that Mush offers is unbeatable. You can buy all sorts of towels such as bath towels, face towels, and kitchen towels, also there are a lot of options in terms of designs/patterns and colors. Recently, they’ve launched other products such as socks, blankets for kids & adults, and swaddles. So yeah, they’re offering a lot, and it would be unfair if you don’t consider buying a new towel or any other items mentioned, at least once.
9. Story@Home
Story@Home is famous for its bedding items, but we can’t ignore other items they sell. You can find all sorts of items such as bath, flooring, furniture items, etc. When Ankit Rungta laid the foundation of this brand in 2012, he truly wanted to make it the best brand in this niche. Thus, he worked really hard for it, and now the results are right in front of us, Story@Home is one of the prime choices of customers when buying items like carpets, door mats, bedsheets, bath towels, curtains, and even laptop desks.
10. Comfort Weave
When it comes to towels and other home furnishing accessories, Comfort Weave emerges as one of the leading brands in India. You can check it out yourself, just go to websites like Amazon and Flipkart, and search the term “Towel,” you’ll be bombarded by so many options, but you’ll find various listings from Comfort Weave ranking high on the first page. Not only that, but customers are liking each of their products, you can confirm that by looking at the number of positive reviews each product has.
Towel Brands Related FAQs
Q1. How Often Should I Replace My Bath Towels?
Answer: Typically, you’ll wanna swap out your bath towels every year or two. But if they’re looking rough with frayed edges, thin fabric, or that funky smell that just won’t quit, it’s time for an upgrade. Treat yourself to some quality towels for a longer-lasting investment, and make sure to care for them right to get the most bang for your buck.
Q2. What Is The Best Way To Care For My Bath Towels?
Answer: A good rule of thumb is to wash your towels every three or four uses (or sooner if they’re super dirty). Stick with warm water and a gentle detergent, steering clear of bleach and other harsh chemicals that can mess with the fabric. When it comes to drying, either tumble dry on low heat or hang them up to air out. Make sure they’re totally dry before folding and storing them to dodge any musty smells or mildew issues.
Q3. How Absorbent Are Microfiber Bath Towels Compared To Cotton Towels?
Answer: Microfiber towels are made of ultra-fine synthetic fibers that soak up water like no other fabric, and they dry pretty fast, too. But let’s be honest, a lot of us are all about that soft, plush feel of cotton towels. Cotton’s a natural fiber that’s super absorbent as well, but it might take a bit longer to dry compared to microfiber.
Q4. Can I Wash My Bath Towels With Fabric Softener Or Will That Affect Their Absorbency?
Answer: Using fabric softener on your towels can actually make them less absorbent since it coats the fibers. Instead, give white vinegar a try, just add half a cup to the rinse cycle. It’ll help soften your towels and ditch any leftover detergent residue without messing with their water-soaking abilities.
Q5. Which Bath Towels Are Particularly Good For People With Sensitive Or Dry Skin?
Answer: Keep an eye out for towels made from natural fibers like organic cotton, bamboo, etc. These materials are known for being soft, breathable, and hypoallergenic, making them perfect for sensitive skin.
Final Thoughts
No matter if it’s about towels or any other product you buy, brand assurance is always a good option to go with. There are many brands that just think about the profits when it comes to niches like bath items. But the brands listed in today’s post are different, you’ll get more than you expect for the price, and you’ll be satisfied with the product you receive because that’s what matters in the end.